About OrthoNu®

Created by an orthodontist for orthodontists, OrthoNu is recognized as the first company to focus on driving innovation in oral care to support both patient experience and practice efficiencies.

OrthoNu is creating a new category of professional-grade, self-care products for orthodontists to provide to their patients, redefining the orthodontic standard of care as the industry undergoes a seismic shift due to the massive growth in patients of all ages seeking orthodontic treatment.

With an advisory board of industry leaders and partnerships with the University of Pennsylvania School of Dental Medicine, OrthoNu is committed to advancing the science of oral health, which has a significant role in improving overall health. Patients in orthodontic treatment are in a constant inflammatory state with an ever-changing microbiome, making it critical to maintain comfort and oral hygiene.

The OrthoNu line of self-care orthodontic products focus on emergency care, oral hygiene, oral aesthetics, and oral health, reducing the massive impact of emergency visits and elevating the patient experience.

The fact is, nearly nine in ten patients experience urgent issues during the course of their treatment. Being able to support patients before these events occur will change patient expectations, comfort, and confidence. Our mission is to ensure every orthodontist has access to tools that will enable them to meet the growing needs of patients. You got this!

About OrthoNu®

Created by an orthodontist for orthodontists, OrthoNu is recognized as the first company to focus on driving innovation in oral care to support both patient experience and practice efficiencies.

OrthoNu is creating a new category of professional-grade, self-care products for orthodontists to provide to their patients, redefining the orthodontic standard of care as the industry undergoes a seismic shift due to the massive growth in patients of all ages seeking orthodontic treatment.

With an advisory board of industry leaders and partnerships with the University of Pennsylvania School of Dental Medicine, OrthoNu is committed to advancing the science of oral health, which has a significant role in improving overall health. Patients in orthodontic treatment are in a constant inflammatory state with an ever-changing microbiome, making it critical to maintain comfort and oral hygiene.

The OrthoNu line of self-care orthodontic products focus on emergency care, oral hygiene, oral aesthetics, and oral health, reducing the massive impact of emergency visits and elevating the patient experience.

The fact is, nearly nine in ten patients experience urgent issues during the course of their treatment. Being able to support patients before these events occur will change patient expectations, comfort, and confidence. Our mission is to ensure every orthodontist has access to tools that will enable them to meet the growing needs of patients. You got this!

Mission

Eliminate the discomfort and embarrassment
of wearing braces or aligners

Vision

Transform society’s understanding
that mouthcare = healthcare

Mission

Eliminate the discomfort and embarrassment
of wearing braces or aligners

Vision

Transform society’s understanding
that mouthcare = healthcare

The time is now to prepare your practice for patient needs.

300%

Projected growth of the orthodontic market by 2027

85%

Patients experience an urgent issue during the course of care

$100

The average practice experiences 8-10 costly emergency visits every day, with each visit costing the office $100 on average.

99%

Broken brackets and cutting distal ends are 99% of the Braces emergencies.

92%

Rough edges and removal of overly retentive trays are 92% of Aligner emergencies.

NEW OrthoNu® Tweakz® for Braces and Aligners are patient-friendly, professional-grade stainless steel 4-in-1 tools designed to address the most common orthodontic emergencies in between visits.

Tweakz keeps disruptions to a minimum for the practice and patients which creates office efficiencies and growth opportunities.

The time is now to prepare your practice for patient needs.

300%

Projected growth of the orthodontic market by 2027

85%

Patients experience an urgent issue during the course of care

$100

The average practice experiences 8-10 costly emergency visits every day, with each visit costing the office $100 on average.

99%

Broken brackets and cutting distal ends are 99% of the Braces emergencies.

92%

Rough edges and removal of overly retentive trays are 92% of Aligner emergencies.

NEW OrthoNu® Tweakz® for Braces and Aligners are patient-friendly, professional-grade stainless steel 4-in-1 tools designed to address the most common orthodontic emergencies in between visits.

Tweakz keeps disruptions to a minimum for the practice and patients which creates office efficiencies and growth opportunities.

Dr. Sima Yakoby Epstein

Meet Our Founder

Dr. Sima Yakoby Epstein, holds a Doctorate of Medicine in Dentistry and Clinical Orthodontics from the University of Pennsylvania School of Dental Medicine. She completed her residency at New York Presbyterian and taught Advanced Aesthetic Dentistry at New York University. She has more than 10 years of professional orthodontic experience, including working as a cosmetic dentist in New York City, and a lifetime of patient experience.

Dr. Yakoby Epstein created OrthoNu® with a goal to support the emerging needs of orthodontists and their patients in a rapidly evolving landscape. Her interest in orthodontics and passion for patient well-being was born at an early age. As a young girl, Dr. Yakoby Epstein’s face, teeth, and jaw were broken in a car accident. She went through years of treatment and uses her experience to better inform modern orthodontic care.

Today, Dr. Yakoby Epstein is committed to engaging top orthodontic innovators and scientific developers as she transforms the orthodontic industry.

“Orthodontic treatment is a partnership in every sense of the word. I developed OrthoNu to support orthodontists and empower patients to take care of their oral health, for a beautiful, healthy mouth throughout treatment and for their future.”

– Sima Yakoby Epstein, DMD, OrthoNu Founder & CEO

Dr. Sima Yakoby Epstein

Meet Our Founder

Dr. Sima Yakoby Epstein, holds a Doctorate of Medicine in Dentistry and Clinical Orthodontics from the University of Pennsylvania School of Dental Medicine. She completed her residency at New York Presbyterian and taught Advanced Aesthetic Dentistry at New York University. She has more than 10 years of professional orthodontic experience, including working as a cosmetic dentist in New York City, and a lifetime of patient experience.

Dr. Yakoby Epstein created OrthoNu® with a goal to support the emerging needs of orthodontists and their patients in a rapidly evolving landscape. Her interest in orthodontics and passion for patient well-being was born at an early age. As a young girl, Dr. Yakoby Epstein’s face, teeth, and jaw were broken in a car accident. She went through years of treatment and uses her experience to better inform modern orthodontic care.

Today, Dr. Yakoby Epstein is committed to engaging top orthodontic innovators and scientific developers as she transforms the orthodontic industry.

“Orthodontic treatment is a partnership in every sense of the word. I developed OrthoNu to help empower patients to take care of their oral health, for a beautiful, healthy mouth throughout treatment and for their future.”

– Sima Yakoby Epstein, DMD, OrthoNu Founder & CEO