FOUNDER & CEO
Dr. Sima Yakoby, DMD created Orthonu with a goal to empower every patient in treatment – no matter how daunting the task in the moment. Her passion stems from two things. First, as an Orthodontist, she sees the gaps in tools available for her patients to help themselves solve the oral challenges that inevitably arise. Second, as a girl, Sima’s face, teeth and jaw were broken in a car accident. She went through years of treatment and understands what Orthodontic patients feel.
Sima believes strongly that giving patients the confidence over their own oral healthcare is the greatest gift that she can give. She does that with each individual patient. Now, with OrthoNu, she can provide her professional solutions to anyone. No longer will patients have to wait for an emergency orthodontist visit for routine issues. Like the advent of home teeth-straightening, home care for orthodontics will reshape how patients experience orthodontics.
Sima also understands that oral health is aligned with physical health – and that it can be the window to early detection of other diseases. That’s why she is partnering with the University of Pennsylvania on clinical research to create oral healthcare solutions that transcend into the medical fields.
Sima received her DMD at the University of Pennsylvania School of Dental Medicine. She has over 10 years of Orthodontics experience and taught Aesthetic Dentistry at NYU. Sima serves on the board of Open Heart Yoga and Bloom Again nonprofits and believes strongly in supporting those with socioeconomic difficulties struggling to access heath care.
“I took the one less travelled by and that has made all the difference.” – Robert Frost